VeraLune is a concept skincare brand designed to explore a refined, feminine, and wellness-focused visual identity within the clean beauty space. As a full branding exercise, the project began with developing the name VeraLune—combining Vera (truth) and Lune (moon) to capture themes of authenticity, renewal, and gentle femininity.

 

The strategy centred on creating a brand that feels calming, intentional, and quietly luxurious, aligning with modern women who see skincare as a ritual of self-care. This foundation guided the visual direction, ensuring the identity reflected both emotional softness and clean professionalism.

 

The logo system features a hand-drawn symbol blending a crescent moon with botanical forms, paired with an elegant serif wordmark to balance organic warmth with sophistication. Supporting elements include a minimal typographic system and a soft, muted colour palette inspired by serenity and natural beauty.

 

The final identity presents VeraLune as a gentle, premium, and trustworthy skincare label. Even as a concept project, it demonstrates how strategy-led design can create a brand that feels cohesive, meaningful, and deeply aligned with its audience’s values.