Brand Strategy

Logo Design

Brand Identity Design

Sandra Odette is a home décor brand that celebrates the art of handwoven craftsmanship. With a focus on artisanal products rather than a full-scale strategy, this project aimed to create a refined visual identity that could convey the brand’s story with clarity, warmth, and sophistication.

 

We developed a monogram-style logo inspired by loops and knots, reflecting traditional weaving techniques while maintaining a modern, elegant form. This approach allowed the brand to express both its artisanal roots and contemporary sensibility. The full identity system pairs this logo with a cohesive design language that emphasizes texture, warmth, and timeless appeal, giving Sandra Odette a visual presence that feels intentional and approachable.

 

Even on a smaller scale, this project demonstrates how a focused, thoughtful approach to branding can create a strong foundation. Sandra Odette now has a versatile, memorable identity that embodies the craft, care, and elegance behind every product.